Optical Edge: John Marvin on What 30+ Years in Business Taught Me About Marketing That Works
Want to learn timeless marketing strategies that drive real business growth?
In this episode, we sit down with John Marvin, a seasoned entrepreneur with over 30 years of experience in sales, marketing, and business management. From his early days in pharmaceutical sales to leading in the ophthalmology industry, John shares the strategies that work, the marketing fundamentals that never change, and the biggest lessons learned along the way.
💡 What You’ll Learn in This Episode:
✅ How marketing fundamentals have evolved (and what still works today).
✅ The power of customer engagement in business growth.
✅ Lessons from transitioning from sales to business ownership.
✅ The key challenges of acquisitions and restructuring.
✅ Daily productivity tips for entrepreneurs and business leaders.
✅ Why starting and learning through doing is the key to success.
📌 Episode Chapters:
00:00 Journey into Pharmaceutical Sales
01:16 Transition to Ophthalmology
02:42 Founding a Marketing Boutique
04:35 Marketing Fundamentals and Changes
10:13 Customer Engagement Strategies
19:54 Acquisition and Restructuring
31:25 Daily Productivity Tips
41:28 Conclusion and Contact Information
🎯 Looking to grow your business or invest in high-performing assets?
Get expert insights and resources here: 👉 https://bit.ly/3AcPPDn
💬 Join the Conversation!
What’s the most effective marketing strategy you’ve ever used or seen? Drop your thoughts in the comments below! 👇
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