Today on Pass the Secret Sauce we have Lori Sussle Bonanni who is the founder of elssus, LLC, a multi-disciplined communication consulting firm. Lori builds and grows companies’ reputations thereby increasing awareness, business results and credibility. Think of her as a nontraditional publicist for companies as early as startups and as established as Global 500s.

Lori earned a Bachelor of Arts in Communications with a Specialization in Advertising and Public Relations from Rowan University. She also earned several continuing education certificates for Advertising Copywriting from the School of Visual Arts. Lori is currently pursuing a Certificate in Women’s Entrepreneurship from Cornell University.

If you’re struggling with your branding, if you’re struggling with trying to position your company a certain way, this is an episode that you certainly don’t want to miss.

In this episode we discuss:

• Fun facts about Lorie’s dinner table [3:25]
• Being an avid traveler and how it guides her entrepreneurial ways [7:22]
• Her pitch of building and growing companies reputation in a non-traditional publicist way [8:10]
• Types of advisory services she offers with her clients [10:21]
• Reasons she started ELSSUS [12:38]
• Tell-tale signs you need help with your business or company [17:38]
• Mistakes people make when they want to brand or advertise their business [20:05]
• Press releases, other strategies she uses to brand a company or business [24:05]
• How to reach out to Lori and know more of her services [27:50]

Links to sources and tools

• If you want to connect with Lori on LinkedIn:
  • https://www.linkedin.com/in/lorisusslebonanni
• Check her services, visit her website:
  • https://www.lorisusslebonanni.com/
• More PTSS episodes:
  • Learn the Ropes of Acquiring a Business with Jessica Fialkovich
  • ForwardFast Branding, Customer CHEMistry
  • Growing Your Business By Networking with Terence McCarron

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