Welcome to Pass the Secret Sauce. Today's guest is Mark Stinson who has earned the reputation of a brand innovator – a strategist, creative facilitator, and venture catalyst.

Mark is the founder and principal of Bioscience Bridge, LLC, a conscious brand consultancy. His work has included market research, customer journeys, product branding, and marketing strategy for health, science, and technology products. He is the author of many business books, including Patient Activation, ForwardFast Branding, Customer CHEMistry, N-of-8 Creative Groups, and A World of Creativity.

Mark hosts two weekly podcasts: Entelechy Leadership Stories and Unlocking Your World of Creativity. Mark has been included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.

In this episode we discuss:

• His first introduction to business ━ selling magazine subscriptions [5:33]
• The image of being the paperboy, marketing their family business [6:55]
• What he learned in their business [8:30]
• His career overview [9:43]
• Getting the brand mindset and helping clients [10:47]
• The importance of a brand, elevating their brand’s messaging [13:30]
• Explaining the ForwardFast Branding [16:05]
• What are the 6 attributes of a brand, Customer CHEMistry [19:30]
• How to map out things in different scenarios with a script [22:46]
• Keeping a contingency mindset [26:10]
• Best way to connect with Mark Stinson [30:33]

Quotable Quotes

The great brands had a quality about them. That if you document why your product is different, why that difference is meaningful to the customers and why is that relevant to their daily life or their business, then you’re a long way away.

Links to sources and tools

• Connect with Mark in LinkedIn:
  • Personal Linkedin: https://www.linkedin.com/in/stinsonmark/
  • Company: https://www.linkedin.com/company/bioscience-bridge-llc/
• Check's Mark's services: http://mark-stinson.com

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