This episode’s guest is Jason Hennessey, an internationally-recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge and success to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as one of the foremost authorities in SEO for the legal industry.

As CEO of Hennessey Digital since 2015, Jason leads a team of 100+ digital marketing experts, growing a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020. A keynote speaker, author, and frequent podcast guest, Jason loves teaching what he knows and recently launched iloveseo.com to help people DIY their SEO strategy.

In this episode we discuss:

• Going to college and being in the Airforce [5:33]
• Creating his first business and launching other businesses, getting into SEO [7:31]
• How Jason got into SEO consulting for lawyers [10:03]
• Getting clients from referrals and verticals they have their eyes on at the moment [11:43]
• Mistakes people make in their SEO strategy and how they decide what clients need [13:21]
• Staying true to who they are and only offering services they are good at [18:33]
• Running Google local ads for clients in the legal space [20:40]
• How does rebranding your Google My Business listing affect your search results and tips for getting more traffic [22:17]
• Dealing with good and bad reviews on Google My Business and how Google uses these reviews [25:45]
• Importance of images to be recognized by Google’s Cloud Vision [27:21]
• Best ways to contact Jason Hennessey [28:51]

Links to sources and tools:

• Like and follow Jason on his social media accounts:
  • Personal LinkedIn: https://www.linkedin.com/in/jhennessey/
  • Company LinkedIn: https://www.linkedin.com/company/hennesseydigital/
  • Facebook Page: https://www.facebook.com/search/top?q=hennessey%20digital
• Want to get more traffic for your law firm’s website? Visit https://www.jasonhennessey.com/ to learn how they can help
• Interested in learning more things about entrepreneurship? Check out these episodes:
  • Common mistakes entrepreneurs make when approaching investors for their business and how to fix them with Richard Wilson - https://bit.ly/3tbC67s
  • Automate & Scale Your Business: Discover How To Remove Yourself From Your Business with Paul Maskill - https://bit.ly/3artxge
  • Why You Should Use Direct Mail To Advertise Your Business with Craig Simpson - https://bit.ly/3atslZI
  • How to Find the Best Cities to Invest in Real Estate with Neal Bawa - https://bit.ly/36uybZK

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