Welcome back to the Pass the Secret Sauce podcast. In this episode we have Kristen Denzer, CEO and Founder of Tierra Encantada. Tierra Encantada is the leader in Spanish immersion early education. Providing care for children ages 6 weeks to 6 years of age, Tierra Encantada's high-quality program has received the highest possible rating (4 stars) in its home state of Minnesota. Centers feature on-site commercial kitchens to provide fresh-cooked organic meals designed to expand young palates. Tierra's commitment to being environmentally friendly can be seen throughout operations, from the solar panels at their Bryant location to the cloth diapers provided and used for children at all locations. Tierra Encantada has multiple corporate locations in Minnesota, and is offering franchises in most markets throughout the United States.

In this episode we discuss:

• Kristen’s educational background and how she started her multiple businesses while having a job and studying [5:18]
• How Kristen set up her events business and how she grew the business to doing 500 events a year [8:36]
• Starting a dog daycare business and selling the business [12:06]
• StartingTierra Encantada: deciding on the name and how they are different from other daycares/pre-schools [16:37]
• What are the programs they teach and challenges in the business [19:42]
• What she’s learned when hiring employees [23:10]
• How Kristen setup and launched a franchising program for Tierra Encantada and how she overcame her apprehension about starting the program [24:46]

Links to sources and tools

• Follow Kristen Denzer and Tierra Encantada on social media:

  • Personal LinkedIn: https://www.linkedin.com/in/kristendenzer
  • Company LinkedIn: https://www.linkedin.com/company/tierraencantada
  • Instagram: https://www.instagram.com/tierraencantada/?hl=en
  • Facebook Page: https://www.facebook.com/tierraencantada/

• Visit https://www.tierraencantada.com/ to learn more about their services

• Listen to more episodes here:

  • https://pass-the-secret-sauce-by-matt-shields.zencast.website/episodes/68
  • https://pass-the-secret-sauce-by-matt-shields.zencast.website/episodes/57
  • https://pass-the-secret-sauce-by-matt-shields.zencast.website/episodes/72

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