Episode 18: Sell More Books on Amazon: Research, Creation and Marketing with Dave Chesson

This episode’s guest is Dave Chesson. Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both Fiction and Nonfiction authors of all levels get their books discovered by the right readers. In this episode we discuss: Business lessons learned from being in a fraternity in college [4:25] Overcoming challenges in writing with dyslexia [6:11] Why he started Kindlepreneur [8:51] Using Kindlepreneur to start publishing your own book [11:58] How Rocket came about and how it helps authors make better decisions for their books [14:51] Selecting a category for your book in Amazon [19:30] Tips in mastering selling your book in Amazon [22:07] Creating an effective Amazon ad [23:58] How to get in touch with Dave [24:14] Links to sources and tools Visit https://kindlepreneur.com/book-marketing-101/ and https://publisherrocket.com/ to find out how you can sell more of your books on Amazon. Connect with Dave Chesson on LinkedIn: https://www.linkedin.com/in/davechesson/ Support our podcast Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode. Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast