Mickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire – with a personal touch. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point.

In this episode we discuss:

• Mickie’s first email newsletter business [5:50]
• How did Mickie help people get promoted [9:31]
• Doing press releases for businesses and their results [12:10]
• Free PR strategy email series [18:05]
• What are the mistakes in doing press release [21:00]
• How long does a PR campaign should run [27:30]
• How they made a local carpet store get publicity [29:50]
• What do PR deliverables look like [35:41]
• What is PR news wire [37:52]
• Learn more about Mickie and eReleases [39:56]

Links to sources and tools:

• Connect with Mickie Kennedy on LinkedIn
  • https://www.linkedin.com/in/publicity
• Get PR Strategy Email Series – ALL FREE
  • https://www.ereleases.com/plan
• Follow their social media accounts for updates
  • Instagram https://www.instagram.com/ereleasespr/
  • Twitter https://twitter.com/ereleases
  • Facebook page https://www.facebook.com/ereleases.press.release.distribution

Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

Support our podcast

If you’re a fan of the show, there are three simple things you can do to support our work:

1. Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.
2. Tell a family member, friend, or colleague about the show.
3. Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

This podcast is hosted by ZenCast.fm