Today’s guest is Aurora Winter, MBA. She is a bestselling author, TV-producer, media coach, ghostwriter, and successful serial entrepreneur. Aurora uses her film-making expertise and neuroscience to help people communicate and get results, whether it’s raising 7 figures for a startup, negotiating for a raise, or enrolling a new client.

If you have ever wanted to write a book, become an in-demand speaker, or communicate more effectively, you will definitely want to stay tuned.

In this episode we discuss:

• Introduction to the episode  [2:29]
• Aurora’s interesting facts when she was a child  [4:03]
• Her first exposure in entrepreneurship  [6:30]
• Working in the film business, her own film and TV  production company  [7:52]
• Starting writing books, screenplays  [9:45]
• Useful tips on how to write a book  [10:50]
• Identifying if the screenplay is written well or not  [14:45]
• Recommended resources to start your writing journey  [16:40]
• Attracting ideal clients for your business using books  [18:45]
• Techniques on how to monetize your books  [21:10]
• Books are legacy assets and life assets [23:50]
• Ways on how to market your book [24:30]
• Importance of books in our life  [28:05]
• Best way to get in touch with Aurora [31:30]

Quotable Quotes

• Before you face that empty blank intimidating page, consider well 'what am I doing here, and why am I doing it and what really matters.'
• Any kind of framework that is proven to work, is not constricting you. It is liberating you. 
• Your story matters, your life experiences matter, your business expertise matters and you may be the answer to somebody’s prayers.

Listen to other PTSS Episodes

• How AIM Framework is Useful for People and Business with Michael Roderick
• Growing Online Presence to Attract Talents and Audience with Shana Cosgrove
• Sell More Books on Amazon: Research, Creation and Marketing with Dave Chesson

Links to sources and tools

• Connect with Aurora on LinkedIn
• Learn more about her book coaching and other services
• Get Aurora's book on Amazon
  • Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact
  • Marketing Fastrack: The Little Book That Launched A New Business: $250,000 in 90 Days 
  • 7 Ways to Make 7 Figures with Your Million-Dollar Message

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